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Larry Alton

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Top Stories by Larry Alton

Patents are a good step towards shielding your IP data, but they're not a seamless solution. Legal protection regarding intellectual property isn't definite and has some holes in it. The constant stream of big data has made this problem even worse, obscuring the specifics about original ownership. Data comes in streams from all over the world. Companies have more information about consumers and their closest competitors than ever before. It's an incredible marketing advantage when utilized correctly, and businesses are happy to have it in their arsenal. However, there's a dark side of big data that challenges an organization's brand and even it's reputation. It gives businesses a potential insider perspective on trade secrets, and the lines between intellectual rights become blurred. Suddenly, the hard work you put into creating new ideas and products can be seen by... (more)

Marketing in the Digital Age | @CloudExpo #Cloud #Analytics #DigitalTransformation

Mastering Word-of-Mouth Marketing in the Digital Age In 2017, word-of-mouth marketing will be a lucrative strategy and should allow small businesses and startups to carve out powerful niches in a marketplace that's noisier than ever. When was the last time you paused to consider the noise on the internet? If you really take a look, it’s astonishing. Data shows that every single day, 500 million tweets are sent out, 4 million hours of content is uploaded to YouTube, and 205 billion emails are sent. On top of that, roughly 3 million Facebook posts are shared every single minute. T... (more)

Make Your Content More Applicable to Customers

Content is key to digital marketing. Great blog content can get consumers to stay on and read your site, and potentially become converted to your products. The key is designing blog content that’s highly applicable for consumers. SEO can ensure that search engines will help you gain the exposure you seek, but if your site lacks relevance or quality, Google can actually penalize your site rankings. It’s easy to say that relevant and applicable content is essential to marketing strategy, but developing that kind of material is of course much harder. The term “relevant” can be hazy ... (more)

Three Tech Tools Every Company in the Travel Industry Needs | @CloudExpo #Cloud #Automation

As soon as the internet became mainstream, the entire travel and hospitality industry quickly pivoted. No longer did people have to visit a travel agent to plan an extensive vacation. They suddenly had control over even the tiniest details of their trips. Today, in order for companies in the travel industry to survive, it's necessary to recognize these changes and utilize the right technology to engage and convert customers. Make Sure You're Using These Tools There's no such thing as maintaining the status quo in today's travel industry. If you're standing still and trying to mai... (more)

How to Use @IBMBluemix | @CloudExpo @IBMCloud #IoT #DevOps #AI #BigData

IBM Offers New Ways to Find Value in Unstructured Data with New Bluemix Features There are many good things to say about IBM Bluemix cloud services. In case you aren't familiar with this cloud computing software, it's a new tool that lets you solve real-world problems with the help of IBM infrastructure, Watson, and IBM's many software programs and services. It all comes together on the Bluemix cloud platform to create a unique and useful data collection for companies to analyze and learn from. It's being touted as one of the best new tools for helping businesses solve their big... (more)