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Larry Alton

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Top Stories by Larry Alton

Have you ever wondered how massive corporations achieve high levels of success and seem to be perfectly organized from the inside out? That’s because they have systems and structures in place to constantly analyze performance data so they can create adjustments or solutions when part of the system fails. In other words, all their gears are going in the same direction. If you want to play in the realm of high achievers, you need to coordinate your data from the ground up. Here are two of the biggest ways uncoordinated data could be undermining the foundation of your business and how you can prevent it: 1. Email marketing campaigns Email marketing campaigns are one of the biggest sources of uncoordinated data. If you’re like most businesses, you’ve got multiple team members working on your campaigns. This can be extremely beneficial, yet can also be the source of yo... (more)

Understanding Virtualization | @CloudExpo #VM #AI #DX #Virtualization

A Look at How Virtualization Is Setting Business Free from Physical Constraints Instead of trying to determine whether or not virtualization is a good general business practice, you need to ask yourself one simple question: Does it make sense for my business? The floodgates have officially opened. Businesses that were once reluctant to invest in virtualization are now willing participants, looking for any opportunity to reduce their dependence on physical assets and environments. But is it worth the cost? This is a question that many businesses find themselves wondering and the ... (more)

Your Credit Card Spending is Next on Google’s Secret Agenda

Google offers many free products, but they may not be as free as you think. In return for the products and services you use, Google secretly monitors and collects data from you. They know more about you than you might want them to, but that’s the price you have to pay. Their next source of data collection is your credit card usage. Marketers Get More Information According to a recent BBC report, Google is planning to track billions of debit and credit card interactions to show how online ad clicks and interactions compare with purchases made offline. Their goal is to help digital a... (more)

How to Use @IBMBluemix | @CloudExpo @IBMCloud #IoT #DevOps #AI #BigData

IBM Offers New Ways to Find Value in Unstructured Data with New Bluemix Features There are many good things to say about IBM Bluemix cloud services. In case you aren't familiar with this cloud computing software, it's a new tool that lets you solve real-world problems with the help of IBM infrastructure, Watson, and IBM's many software programs and services. It all comes together on the Bluemix cloud platform to create a unique and useful data collection for companies to analyze and learn from. It's being touted as one of the best new tools for helping businesses solve their big... (more)

Big Data: The Unrecognized Driving Factor in Consumers’ Lives | @CloudExpo #IoT #M2M #BigData #Analytics

Big Data: The Unrecognized Driving Factor in Consumers' Lives Big Data is literally everywhere, and consumers interact with it daily. However, it's the marketers who recognize the value of such data and use it to perfect the customer experience. Consumers, on the other hand, are often oblivious to their contribution to the mass data that marketers and businesses use to design their products and services. They don't realize that their phones actually ping location-based data to nearby retailers. Browsing history, social media shares, online transactions, subscriptions, and other o... (more)